What is vetements

Vetements - The French Fashion Brand

The French word "vetements" means "clothes," hence Vetements is a French fashion company. A group of designers started it in 2014, with Demna Gvasalia being the most well-known one. The brand is noted for its unique designs that are inspired by streetwear and daily clothes. These designs frequently include deconstructed and exaggerated shapes.

Starting and Idea

A collection of unknown designers, including Demna Gvasalia, who is also the creative director of Balenciaga, started Vetements in 2014. The brand is noted for its "pragmatic" approach to fashion and wants to show what young people are wearing.

Design Philosophy

Vetements goes against the rules of traditional fashion by breaking down and changing old forms, typically using shapes that are too big or too deformed. The brand's main goal is to make one-of-a-kind items that are more about the product than the season.

Influence and Recognition

The Spring/Summer 2016 collection from Vetements, which included the famous yellow DHL t-shirt, got a lot of attention and became a must-have item. The company is a major player in modern fashion because of its unique strategy, which includes casting models from unexpected areas and getting ideas from a wide range of sources.

Controversies and Cultural Impact

Vetements has also caused a stir with collections that included police-themed clothes and a grinder necklace, which sparked debate and conversation. Even though there have been some problems with Vetements, the company has stayed popular and its designs have often established trends and inspired other brands.